You joined a boutique indoor cycling class when you were away at school or on vacation overseas or in a time in your life when you were craving a different kind of community than what you had already with your family & friends, your colleagues, or at church.

You were hooked.

Not only did you feel amazing by the end of class, you equally loved how the front desk made you feel welcome as they were delivering a premium experience.

You didn’t get this feeling at the gym. You are not a number.

They knew your shoe size, your bike setting, your birthday, your milestones. You found yourself buying a dozen cookies at your new favorite bakery because you wanted the front desk staff to have a treat as a thank-you for all they do to make your happy-place the most.

The ease of booking your favorite bike. The other riders you got to know before and after class. The fellow ex-pats you met at the studio who were new to the city, too, with whom you now have lifelong friendships.

You got to know your favorite instructors as humans. Going for a coffee or a smoothie after class. Taking colleagues or clients to your favorite class & then out to breakfast replaced happy hours and going for steaks.

You felt some or all of these memories, deeply.

It was a class, yes, of course; you learned something, you sweat, got stronger, released stress, burned fat, built stamina. It might have complimented your marathon training or helped you feel more at home in the newest version of your body after a pregnancy.

It was also something bigger;

a way for average people who wanted to work out in a way that made them forget they were working out, made working out a joy not a chore, tracking their progress in a way that was empowering rather than defeating.

It was about the community;

that buzzword we all throw around so often, we often forget the essence of what it actually means.

You are someone who wanted to bring wellness, in whatever sense of the broadly-understood definition, back to your city, your country, to build a community; and you wanted to do it with pumping music, in a dark room, on a bike to nowhere.

This class, this studio and hospitality experience were the push you needed to become an entrepreneur & become “the SoulCycle of your country/city/town.”

You might have been the first facility of its kind to your market between 2013-2019. You began the uphill road of making your target audience aware that you were a lifestyle brand, not a gym, that one pays per class & that a monthly membership does not include machines; you are a boutique fitness studio & your niche is a well-executed class worth money. That your instructors are exceptional at delivering the brand’s curriculum each & every time.

You learned how to position your brand, its ethos, its heart.

If you are finding that now, in the latter-stage of a global pandemic of which no one was immune to change, that it is no longer enough for you to promote that you were the first in town, that your USP needs to be stronger, that your instructors (your talent!) are the key to your longevity,

that riders may come for the luxe amenities but they stay for the connection forged in the cycling room by the instructor,

that you’re dealing with talent attrition in a way you never have before, that you now compete with global brands with private equity cash behind them both in person AND in your living room…let’s talk.

I can help you get back on track. I would love nothing more than to be your cheerleader & celebrate what is going well & to provide tough-love action-steps for what needs to change & where you might consider your growth.

Let’s set up a time to talk.

I can’t wait to meet you.