I was a child more at home in ballet class than on a baseball diamond (surprising my college athlete parents!)…I was not expecting a career working in fitness…like I was not expecting a past-career working in hospitality.

If you try a hot new restaurant…& the food sucks & the server was rude…do you go back?

I approach advising boutique fitness studios like the hospitality brands they are.

Instead of selling delicious & well-crafted food & beverages delivered by staff who go out of their way to make clients feel welcome……We as boutique fitness studio leaders sell exceptional movement classes led by well-trained instructors and seamless hospitality experiences led by our support staff.

My first job out of university, I worked in 4-star Chef Jean-Georges Vongerichten’s office & on the opening of Spice Market, Meatpacking District, NYC.

The hospitality tools I learned then, I use now in the boutique fitness industry.

I help studio founders wanting: better staff retention ($ saved), wanting better client retention ($ earned), waitlisted-rooms, more locations opened, hospitable client journeys…with customized-to-them advisory.

I provide no-nonsense, elevated mentoring to indoor cycling instructors seeking the best foundation possible for a career on the bike. 

I tap-into my experience as part of the SoulCycle instructor training in 2011, my years teaching in NYC & building cycle programs at boutiques all over the world since 2014.

If we strip-down all the extra “stuff”...is the class challenging but attainable? Are we allowing the music to guide us? And do we have anything to say on the mic that is authentic & real?

I believe no two studios are the same, even if they have similar goals and audiences…and live by that whether I’m leading a cycling workshop or customizing a studio’s employee handbook.

Non-traditional-fitness spaces who deliver are my north star.

Work with me remotely here.

You wanted to build a fitness community…[a buzzword…but nonetheless!], right?

Maybe you’re here on this website, because you created your third place with pumping music, in a dark room, on a bike to nowhere.

Or maybe you’re here & offer Pilates, barre, functional fitness, yoga, boxing…

Format-aside, you wanted to build something exceptional & the experience I bring to you, helps you do exactly this.

Click here for what I provide in-person; please book a complimentary call if you want to talk-through your needs.

Noël Quick-Facts:

• Former performer (dancer, actor, singer!)

• Worked freelance in the music industry

• DJed off laptop decks in Brooklyn bars for fun

• Consumer during pre-ClassPass NYC boutique fitness craze for 4 years before teaching

• Completed SoulCycle’s (then) 9-month-long instructor training program coincidentally during the Equinox acquisition in 2011

• Certified 2x by Schwinn; learned how to effectively ride an indoor bike & simple exercise science

• Taught 15-20 cycle classes/week in NYC for 3 years

• Programming & vision lives somewhere between accessible exercise science (Schwinn) & the unmatched vibes (SoulCycle)

• January 2014 = answered a Craigslist-NYC ad (yes, really!) to move to Singapore for a few months to build programming & train instructors for the first cycle studio in Southeast Asia

• Since 2014, relocated & worked with early adopters, bringing studio indoor cycling culture to countries & cities where it did not yet exist

• 60% of the first group of instructors trained later invested into or co-founded their own boutique fitness studios in multiple modalities

• Launched Boutique Fitness Talks ; which came after a conversation at dinner in Berlin in 2017; asking 4 Europe-based boutique cycling studio owners if they would want to attend my vision of the "anti-mainstream-fitness-conference"; a purposefully-small, boutique-focused event to connect meaningfully & learn alongside peers

• Early 2020 after years of working with cycling studios, wanted to help ALL format group fitness coaches wanting to fill their rooms, to enhance a key piece of their personal brand & make more income/impact now + over a long career. …

• …After years of hearing both preventable voice damage & inauthentic copies of Insta-famous instructors on mics in studios worldwide, connected with Ashley FitzSimmons-Olsen, M.S., CCC-SLP & we created PEP For FitPros.

• We Preserve, Enhance & Protect (PEP) coaches voices with voice performance & hygiene tools for coaches. Our course material was filmed & available to purchase for remote learning & our 3 hour workshop is hosted at studios, in-person.

• We ran 2 IRB-approved studies & co-authored 2 academic papers on the fitness coach & their voice.

I truly believe mentorship is wanting others to pass what they’ve learned onto to the next generation.

Work with me in-person or online here.

If you're an any-format boutique studio founder OR a cycling instructor & want to chat about anything find a time here.

I can’t wait to meet you & cheer you on.