
Seen. Felt. Uplifted.
Guiding others in group fitness - cycling or otherwise - with individualized strategies, best practices, and wisdom I was not provided by leaders in the space as I started in NYC in 2007.
What We Do
Custom-designed, clear, consistent, science-and-music based entertaining programming for indoor cycling studios seeking unmissable experiences & rider retention
Transformative mentorship for new and seasoned cycling instructors
pursuing sold-out rooms & vibrant careers
Tailored guidance for all-format boutique fitness studios who want
to continue to deliver a feeling of powerful belonging in their spaces
from pre-opening to year 10
I spent 15 formative years in NYC where I earned an undergraduate degree in theater, was a dancer, worked in high-profile hospitality, DJ’d off my laptop decks in Brooklyn… and was a reluctant gym-goer who found myself on a bike at an indoor cycling studio in 2007.
After spending four years as a consumer of the pre-ClassPass, NYC boutique fitness craze for four years, I made my way into SoulCycle’s (then) 9-month-long instructor training and followed that up by becoming certified and learning how to effectively ride an indoor bike from Schwinn. I became a teacher of 15-20 classes/week in NYC for the next three years, finding a unique balance of programming and vision that lives somewhere between the accessible exercise of Schwinn and the unmatched vibes of SoulCycle.
In January 2014, I answered a Craigslist-NYC ad (yes, really!) to move to Singapore for a few months to build programming and train instructors for the first cycle studio in Southeast Asia.
Since then, I've relocated and worked with early adopters, bringing studio indoor cycling culture to countries and cities where it did not yet exist, all over the world…
READ ON…
Meet Noël
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