I was a child more at home in ballet class than on a baseball diamond (surprising my college athlete parents!)…I was not expecting a career working in fitness.

I love a smart group fitness class; an experience which empowers clients & is so compelling, they want to bring a friend.

Non-traditional-fitness spaces who deliver are my north star.

I provide fit-to-the-brand advisory for founders & instructors who want their next level as a business; be it waitlisted-rooms...elevated client journeys for your team to seamlessly provide...or more locations opened.

First job out of university, I worked in 4-star Chef Jean-Georges Vongerichten's office & on the opening of Spice Market, Meatpacking District, NYC.

The hospitality points I learned, I now apply to the boutique fitness industry.

Pre-fitness, I was a performer, worked freelance in the music industry & DJed off my laptop decks in Brooklyn bars for fun.

I was a consumer of the pre-ClassPass, NYC boutique fitness craze for 4 years before teaching.

In 2011 during the Equinox acquisition, I finished SoulCycle’s (then) 9-month-long instructor training program.

After, I certified + learned how to effectively ride an indoor bike from Schwinn; teaching 15-20 classes a week in NYC, for 3 years.

My programming & vision lives somewhere between accessible exercise science (Schwinn) & the unmatched vibes (SoulCycle).

In January 2014, I answered a Craigslist-NYC ad (yes, really!) to move to Singapore for a few months to build programming & train instructors for the first cycle studio in Southeast Asia.

Since 2014, I've relocated & worked with early adopters, bringing studio indoor cycling culture to countries & cities where it did not yet exist.

60% of the first group of instructors I trained later invested into or co-founded their own boutique fitness studios in multiple modalities.

I truly believe mentorship is wanting others to pass what they’ve learned onto to the next generation.

While at dinner in Berlin in 2017, after asking 4 Europe-based boutique cycling studio owners if they would want to attend my vision of the "anti-mainstream-fitness-conference"; a purposefully-small, boutique-focused event to connect meaningfully & learn alongside peers...in May 2018, launched Boutique Fitness Talks.

In early 2020 after years of working with cycling studios, I wanted to help ALL format group fitness coaches wanting to fill their rooms, to enhance a key piece of their personal brand & make more income/impact now + over a long career.

After years of hearing both preventable voice damage & inauthentic copies of Insta-famous instructors on mics in studios worldwide, I connected with Ashley FitzSimmons-Olsen, M.S., CCC-SLP & we created PEP For FitPros. We Preserve, Enhance & Protect (PEP) coaches voices with voice performance & hygiene tools for coaches. Our course material was filmed & available to purchase for remote learning & our 3 hour workshop is hosted at studios, in-person.

We ran 2 IRB-approved studies & co-authored 2 academic papers on the fitness coach & their voice.

Work with me in-person or online here.

If you're an any-format boutique studio founder OR a cycling instructor & want to chat about anything find a time here.

I can’t wait to meet you & cheer you on.