You wanted to bring premium fitness to your city or your country, to build a third place.
Who You Are
You wanted to build a fitness community…[a buzzword…but nonetheless!]
Maybe you’re here on this website, because you created your third place with pumping music, in a dark room, on a bike to nowhere.
Or maybe you’re here & offer Pilates, barre, functional fitness, yoga, boxing…
Format-aside, you wanted to build something exceptional.
Perhaps you joined a boutique fitness class while away at school or on vacation or in a time in your life when you craved a different kind of community than what you had already.
You were hooked.
You felt amazing by the end of class.
You were welcomed by everyone.
You didn’t feel like this at the gym. You are not a number.
This class, this studio & hospitality experience were your push to become an entrepreneur & your want to become “The SoulCycle of my country/city/town.”
Maybe yours was the first brand like this in your market between 2013-2019. You began an uphill walk of “we are not a gym with machines; we know your name, part of your story, you're paying for classes where you are cared for & leave ready to tackle your day."
You are a boutique fitness studio & your niche is a well-executed class worth money.
You envisioned hiring the best instructors possible, to deliver unmissable experiences.
You learned how to position your brand, its ethos, its heart.
If you are coming to realize:
that your USP must be stronger than being first in town
that retaining your instructors (your talent!) are the key to your longevity…and retaining is cheaper than re-training a new group…
that clients may come for the luxe amenities…but they stay for the connection forged in the room by the instructor,
that you now compete with global brands with private equity $$$ behind them both in person AND in your living room…
let’s talk…
You are who I want to continue to work with before I retire from fitness!
I would love nothing more than to both be your cheerleader & celebrate what is going well
& to provide tough-love action-steps for what needs to change, leveraging both my vast experiences and love for our spaces.
Let’s set up a time to talk.
I can’t wait to meet you.
After working with Noël, I felt I had learned something for LIFE, rather than a manual or a piece of paper. The knowledge shared has been invaluable and keeps making sense as I grow my career in fitness.
-Franco Rascon, barre instructor @ Síclo Mexico City